New Arrivals (61)

A limited-edition palette of 18 all-new hues in four captivatingly creamy textures that deliver extraordinary effects to achieve makeup nirvana.

The ultimate everyday palette! Own your power with this luxurious line-up of buttery-smooth golds, coppers, browns, and neutrals in a variety of textures including intensely pigmented mattes, creamy gel-liner hybrids, foiled chrome metallics, AND a blingy wet-look shimmer. Effortlessly easy to apply, build, and blend, this intensely pigmented palette is perfect for creating your everyday beat, a dramatic smoky eye, a rich metallic look, and so much more, your options are LIMITLESS! Simply use a brush or your fingertips to apply; get ready to feel inspired and look confident AF.

A revolutionary, custom-blend hydrator that gives you the power to hydrate your way Dramatically Different Moisturizing Tone Up Gel provides 8-hour oil-free hydration, plus Transforming Tint Release Technology™ delivers a sheer wash of light-diffusing color that brightens complexion and boosts radiance for an all-over rosy glow. This works to calm & comfort irritated and sensitive skin, reduce any visible skin redness. This works to calm & comfort irritated and sensitive skin, reduce any visible skin redness. 8-hour oil-free hydration|Sheer wash of light-diffusing color|Brightens complexion and boosts radiance|All-over rosy glow Imperfections Active Cartridge Concentrate is a revolutionary custom-blend hydrator helps clear skin by visibly improving imperfections. For best results, apply after using a cleanser and exfoliator.Apply to face and neck, all over or where needed.Use twice a day, morning and night.

A lip plumping gloss that delivers immediate satisfaction and long-lasting results with scientifically-proven, advanced lip-volumizing technologies. A lip plumper for immediate satisfaction and long-term results; this is a day-and-night-use gloss for lips that appear full and pouty from your very first application and plumper over time. Lip Injection Extreme's breakthrough formula delivers both immediate and long-term plumping with scientifically-proven, advanced lip-volumizing technologies. Apply day and night to naturally and dramatically hydrate, nourish and increase lip volume!

Too Faced Better Than Sex Eyeliner is a liquid eyeliner that's the easiest you'll ever use, producing a sharp, fluid, smudge-proof line, every time! Benefits Ultra rich deep pigment Intense pigment load (one swipe payoff) Long-wearing for 24 hours Waterproof Non-fading Smudge proof Flake proof Innovative dual-fiber brush

Layerable. Luxurious. Legendary. Blush like an icon. Pat's most requested launch ever, the instantly indispensable Divine Blush, creates a featherlight, long-wearing rush of couture colour in demi-matte and satin finishes. Ultra-fine powder pigments deliver sensuously soft, brilliantly blendable application. All nine shades build effortlessly from sheer to subversive, bare to bold to beyond, ensuring a wondrous wash of customisable colour tailored to every skin tone and type. Embossed with radiant roses and sublime sun rays, this new classic is the answer to the eternal question: Who Makes You Blush? Petal-Soft Touch Silk-Velvet Powder Featherlight  Mistake-Proof Application Buildable Vivid Color Purity Demi-Matte & Satin Pearl Finishes

 A professional-grade artistry palette featuring 25 deluxe-size, high-performance shades with maximum payoff and a stunning, autumn-themed color story. This palette contains 25 professional pigments in oversize pans to offer limitless possibilities. It includes a wide range of bold, vibrant, autumn-inspired colors with high pigment. It’s perfect for the artist who wants the ultimate color collection and for the makeup fanatic who is ready to take their makeup creativity to the next level.

Introducing Natasha Denona's Zendo Eyeshadow Palette offering 5 all new shades in 4 of Natasha’s groundbreaking formulas: metallic, duo chrome, cream powder, & creamy matte. Long-lasting with no fading, creasing, or smudging Blendable, buildable, & effortless to use  Matte shades are buttery smooth & moisturizing  Metallic shades made with crushed crystals & pearls  All 15 shades are water resistant  Made in Italy with the highest quality ingredients available

The curse of bad hair days is finally over! Stop waiting on Fairy Godmothers and go from tragic to magic with a little FoxyBae wizardry. Our Magic 12-in-1 Blend is formulated from the most nourishing, moisturizing, nutritious ingredients on the planet! Our 12 luxurious butters, oils, and proteins were crafted into this daily all-purpose, no rinse mask to be your magic potion against frizz, split ends and dull hair. 

Level up to a potent yet gentle peptide-fueled conditioning serum that visibly enhances the health and fullness of lashes while promoting a thicker-looking lash line. Amplify lashes in just 6 weeks and maximize results in 14 weeks. Made with biotin & peptides to help strengthen lashes 94% of users reported longer-looking lashes* 90% of users reported fuller-looking lashes* 3 Month Supply

It's simple — This gel eyeliner glides on and last all day, all night.  Soybean Oil. Soybean oil in Dollpaint contains linoleic acid which helps strengthen the skin's moisture barrier, so the skin around your eyes stay hydrated, not irritated.  Vibrant Pigment. IDollpaint is vibrantly pigmented to give you the most versatile color payoff, without pilling on the skin or looking cakey. Japan Wax. Japan wax is a vegetable wax made from the berries and stems of the Rhus succedanea tree. A major part of the Dollpaint formula, this wax creates a protective layer and adds shine and lustre to the skin and color payoff.

Kat Von D Beauty Tattoo Liner is an award-winning, waterproof liquid eyeliner with tattoo-bold pigment and a precise brush tip to easily create sharp lines every time.   Long wear, smudge-resistant and waterproof Precise brush tip for easy application and total control Flexible tip hugs your lash line so you can line it fine or flick it thick Ultra-fine bristles fit perfectly between each lash for smooth lines Create graphic lines, iconic winged liner, faux freckles, body art and more For best performance, store your Tattoo Liner flat and shake it before use

Introducing Supreme Gloss our new, sexy, full pigment lip gloss that hugs your lips in intense color with a single swipe. The innovative new rose petal-shaped applicator is designed to close as it is being pulled out to hold the product inside so there is no need to re-dip!  Available in over 35 sultry smooth shades to match any mood in a delicious vanilla cupcake scent. Non-sticky, Vegan, and cruelty-free

 A lightweight and easy-to-use clear self-tanner with vitamin C and D boosters for a supercharged, sun-kissed glow and instant feel-good result.  Get a vitamin-enriched, easy-to-apply golden glow with St. Tropez’s Self Tan Purity Vitamins Water Body Spray. It’s infused with 95 percent natural skincare ingredients, hydrating hyaluronic acid, refreshing green mandarin water, and vitamin C and D boosters to mimic the effects of the sun without the damage.   -Prep skin by exfoliating and moisturizing dry areas including hands, feet, ankles, and wrists.-Apply the spritz all over body, using a mitt to blend and ensure there are no missed patches.-Your tan will develop over four to eight hours into a medium golden tan.-Reapply as desired to maintain tan. Layer for a deeper shade.

Warrior - Embrace strength with “Warrior,” a creamy rose with neutral pink undertones, symbolizing resilience and reminding you of your victorious journey towards self-love and confidence. Glide into a world of weightless elegance as this product graces your lips with its lightweight touch, making you feel like you're wearing a whisper. Experience a lavish infusion of moisture as this formula pampers your lips, creating a luscious canvas that's as rejuvenating as a stroll through a dew-kissed garden. This is more than lipstick; it's a transformative experience, a daily ritual of self-expression and self-care that echoes the beauty of every age, stage, and walks of life.