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Stand out and be Poutspoken with these long-wearing, luxe matte shades that have a new, subtle strawberry scent. Our buildable formula features breakthrough technology to give you unstoppable color that stays put on your pout. In one swipe, you get creamy, high-pigment color that dries down to a gorgeous, long-lasting matte finish. As a lover of matte lipsticks, Jaclyn wanted to create a matte liquid lipstick that not only looks beautiful but feels moisturizing and comfortable all day. That's why this decadent formula is packed with hydrating ingredients like synthetic beeswax, vitamin A, vitamin E, and avocado oil.